Leisure & Hospitality
Putting data to work to drive better, more holistic customer experiences is at the heart of the challenge for gaming, restaurant, music and other leisure industries.
More informed, data-driven choices have the potential to elevate customer service to meet rising expectations. A more comprehensive and accurate view of the customer behaviour coupled with advanced analytics can enable more personalised service to be realised and the portfolio to be optimised. The ability to analyse and influence customer journeys in real time is now a possibility.
For online gaming this can mean enhancing customer experiences through a single view of all customer engagement across brand and channels as well as cohort optimisation matching players of similar abilities. At the same time helping to address the challenges of promoting responsible gambling and compliance with gaming authority standards.
Behind the scenes operations management teams can access timely data to improve site/estate analytics, supply chain and demand forecasting, labour management, analysis of queueing times and franchise performance management.Case Study - A global entertainment group creates an integration layer utilising Microsoft’s Data Platform