Putting data to work to drive better, more holistic customer experiences is at the heart of the challenge for gaming, restaurant, music and other leisure industries. More informed, data-driven choices have the potential to elevate customer service to meet rising expectations. A more comprehensive and accurate view of the customer behaviour coupled with advanced analytics can enable more personalised service to be realised and the portfolio to be optimised. The ability to analyse and influence customer journeys in real time is now a possibility. For online gaming this can mean enhancing customer experiences through a single view of all customer engagement across brand and channels as well as cohort optimisation matching players of similar abilities. At the same time helping to address the challenges of promoting responsible gambling and compliance with gaming authority standards. Behind the scenes operations management teams can access timely data to improve site/estate analytics, supply chain and demand forecasting, labour management, analysis of queueing times and franchise performance management.
Case Study - A global entertainment group creates an integration layer utilising Microsoft’s Data Platform
Use Cases in Leisure & Hospitality
Dynamic Pricing Automation
Analysing data on local and worldwide economic factors, event schedules and weather reports allows companies to forecast demand and determine a value for tickets, hotel rooms etc therefore setting prices with optimum efficiency.
Queue Time Analysis
Analysing data on local and worldwide economic factors, event schedules and weather reports allows companies to forecast demand and determine a value for tickets, hotel rooms etc therefore setting prices with optimum efficiency.
Operational Efficiency
Use of predictive data analytics can lead to reduction of food waste, seasonal menu optimisation and future staff performance levels.
Behavioural Analytics
Use of data analytics allows you to offer personalised experiences. For example, the concierge can know what local tours to recommend that fit a guest’s preference based on their past behaviour.
Case Study – Away Resorts harness data to improve holidays and homes
“We now have a really rich and detailed analysis of our business, which is helping in areas like revenue and marketing.” Mohammed Muddasar, Head of Commercial Analytics, Away Resorts
Away Resorts, an operator of UK resorts and seller of park homes, is able to manage its inventory more effectively following the implementation of a Microsoft data analytics platform. Today, Away Resorts has greater utilisation of accommodation and has improved the services it offers to holiday makers and owners.
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Case Study – A global entertainment group creates an integration layer for Lob systems utilising Microsoft’s Data Platform
A large entertainment group were rolling out a new global financial operating model. With help from Adatis, the group now have the ability to accurately report on purchasing and revenue, utilising data fed in form over 20 source systems, enabling them to improve their customer experience.
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Case Study – A large Restaurant Group delivers daily insights by 7am with Adatis Managed Services
After hiring third-party developers to build a new platform to handle data analytics for it’s 350 locations across the UK, this restaurant group found that to deliver the insights the business needed to make operational decisions at the right time they would have likely needed to hire three full time data analytics specialists, on flexible schedules to manage and support the platform.Adatis Managed Services used their three-month, three-step service handover plan to take on the platform. Adatis have also made a significant number of improvements to the platform including new reporting capabilities with Power BI and integration with CRM.
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