The travel and tourism industry collects vast amounts of data. Whether you’re an airline, a hotel or a tour operator, making the most of the data collected from every booking is critical, especially in todays climate.Organisations in the Industry must be able to instantly adapt and pivot in response to external global factors. Activating a new strategy with the ability to make faster, data-driven decisions will play a crucial part in creating and capturing demand from a new kind of travel customer; and meeting a new set of expectations and preferences.
Podcast: Utilising the Analytics of Big Data to Transform Your Business
Data Use Cases in Travel & Tourism
Personalisation
Customer data from bookings can be used to assume users future preferences and create personalised offers and craft more targeted marketing campaigns.
Revenue Management
External data such as local events, weather and school holidays can assist in predicting future demand so hotels are able to manage room rates and increase them when demand is high to maximise revenue.
Increasing Efficiency
Flight data can be monitored to improve efficiencies around taxing, take-off and landing. Data can also help to improve route planning accuracy to save fuel and make the flight more efficient.
Disruption Management
Data science can help to monitor and predict any disruptions to travel. Staff can then be alerted about possible disruptions early and create contingency plans. Affected travellers can also be contacted quicker.
Case Study – Heathrow
Before the COVID-19 pandemic, Heathrow Airport was the world’s second busiest airport by international passenger numbers and the busiest airport in Europe. With the pandemic leading to global lockdowns and grounding many passenger flights, Heathrow, like most organisations, had to quickly chart a new course – with data playing an important role in the way the airport responded and operated in a post-pandemic economy.
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Travel & Tourism White Paper
There’s no denying that the travel industry is going through a seismic shift. Revenues from traditional business models have disappeared overnight and are not expected to return any time soon – with some organisations uncertain whether they will recover to pre-pandemic levels. What we do know is that for those that can harness data in the right way, there are huge opportunities. Discover in our white paper how data can be used to aid sector recovery.
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Rapid Data Analytics for Travel & Tourism
The travel and tourism industry collects vast amounts of data. Whether you’re an airline, a hotel or a tour operator, making the most of the data collected from every booking is critical, especially in today’s climate. The challenge is not in collecting the data, but in utilising it to uncover actionable insight.Adatis Rapid Data Analytics Deployment solution enables travel & tourism organisations to combine siloed data, into a single analytics service, to uncover real time, actionable data in weeks instead of months.
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Podcast: Utilising the Analytics of Big Data to Transform Your Business
In this podcast, Scott Taylor, Principal Consultant at MetaMeta Consulting, sits down with Andy Isenman, Head of Technology: Cloud and Data at Heathrow, Mark Smith, General Manager of Microsoft Solutions, and Nick Baladi, Account Director at Adatis to talk about utilising the analytics of big data to transform your business. The conversation specifically focuses on the optimisation of data to aid businesses in a post-pandemic economy, in which parallels are drawn to how Adatis assisted Heathrow to be a more responsive organisation by using Microsoft cloud solutions.
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