Media & Entertainment
The media industry is becoming more competitive every day. Consumers are viewing and sharing more content than ever before and with this rapid rise in digital consumption, media and entertainment companies need to leverage their big data assets for more customer engagement. We live in a world where customers are using multiple channels, connected devices and innovative distribution platforms.
It is vital that media and entertainment companies understand how their audience is interacting with their content across various channels and screens in order to refine marketing activities, improve customer advocacy and ultimately increase profitability.Case Study: Enabling a newspaper publisher to create a centralised database for better visibility of their data