Retail & Consumer Goods
A more comprehensive and accurate view of the customer behaviour coupled with advanced analytics can enable personalised service delivery and the operational efficiency to drive profitable growth.
The retail sector is facing the challenge of dealing with savvy and more informed customers with rising service expectations across multiple channels. Working within their permissions and preferences is vital. Putting your data to work can deliver a reduction in customer acquisition cost and customer churn, whilst creating more cross selling opportunities for a greater share of wallet.
From an operational perspective better data and predictive analytics can help with the on-going juggle of supply and demand, yield improved inventory management and more efficient management of troublesome returns.Read our Retail Fact Sheet Read our Retail White Paper - Regaining Loyalty in Retail